BRAND STORY

LIMEORANGE BRAND

Minguinho, a lime orange tree in the novel “My Sweet Orange Tree” by “José Mauro de Vasconcelos” shares the joys and sorrows of Zezé, an abused child in a from poor family. I will be friends. Lime orange is a brand born by South Korean Nam Jung Woo and Lee Jung Min. Lime Orange was created to be a true friend of suffering and neglected children, like Minguinho, a true friend of Zezé. Lime Orange will create a beautiful world with love, sharing, freedom and happiness through products that include the brand spirit of beautiful culture.

CONCEPTS OF LOGO LIMEORANGE

The newly developed YOUNG CULTURE BRAND - LIMEORANGE LOGO TYPE has been designed based on lime orange fruit. The open circle of the orange symbol is a frame of love and hope that surrounds the world, and it contains the philosophy, ethics and social responsibility of the LIMEORANGE brand.

BRAND PHILOSOPHY

LIMEORANGE is the brand that was created to solve the hardships of people from constant competition, alienation and suicide in our society where Mammonism is dominating. It was born with an earnest question: "Can we make and sell products that have a love for human beings and make the world more beautiful through the profits?"

In response to this question, Lime Orange creates youthful, loving, beautiful and original products that teenager can wear. Korea, the home country of the founders, is a place where four seasons coexist and change dynamically. We reflected the Korean culture, fashion trend, and lifestyle in our products. All of LIMEORANGE's products use environmentally friendly materials and are produced in an ethical way that does not exploit the human rights of workers. We also make affordable products for teenagers around the world to buy at an affordable price.

LIMEORANGE uses some of the sales revenues as a fund for the project - BW Project, which makes the world beautiful. (The fund will be used for the children in the Third World country and under-developed ASEAN countries.) The BW project supports emergency relief and medical assistance, education, charitable activities, service, performance and cultural activities.

"Buying LIMEORANGE product is not only a consumption activity but also a meaningful charity to make the world more beautiful."

C O N T E M P O R A R Y K O R E A N T R E N D

LIMEORANGE reflects Korean culture, fashion trends, and lifestyle that are dynamically changing in every four seasons. Lime Orange has also received warm love and praise from locals for its design which considered climate, culture, and shape of the local areas. Lime Orange is the young culture brand which is constantly developing with strong driving force.

LIME ORANGE BASIC

Basic style product line of LIMEORANGE.

BEAUTIFUL CULTURE & LIFE motto is aimed at stylish casual wear that anyone can enjoy comfortably. In addition, LIMEORANGE have accumulated our own production / distribution know-how for a long time. Through this, we are constantly researching to bring comfortable products to reasonable prices in accordance with the climate and environment of the countries.

Lime Orange Basic offers a stylish and comfortable product that can be worn anywhere, anytime, at an affordable price.

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AFTERWORK

LIMEORANGE's sub-label "After Work" has been inspired by the fresh and healthy energy of the young people who enjoy the beauty and freedom of youth after a day of work.

Seoul is the city where various items and styles of each seasons have developed in a balanced way.

LIMEORANGE - AFTERWORK label, together with SEOUL LAP designers, continually designs new items by analyzing trends of Seoul that are more difficult and drastically changing than any other city in the world.

AFTERWORK is a fashion label that always introduces a new fashion concept for a fast changing trend.

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RHYMEORANGE

It is a premium lifestyle wear label that pursues design aesthetics and functional perfection through collaboration with excellent designers from SEOUL design lab.

Korea is located in the geographical and cultural center of Northeast Asia where the four seasons of hot and cold weather coexist. Therefore, it is a country that has developed a variety of styles and functional clothing production knowhow in each season.

With the R3, you can feel the latest trends and sophisticated athletic life style in Korea.

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BW PROJECT

A hope that all the children in the world grow up bravely.
A hope that all people live with understandings about each ohter in harmony.
A hope that love is shared all around the world.

All those hope are filled in BW Project logo.

BW is a beautiful life style goods label made for people who live happy life with love and sharing.

10% of the sales revenue will be used as a fund for BW project which helps poor children fron under-developed ASEAN countries.

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